Reports
Liberty Safe Denver
Search locations, programs…
5.1.H
Reports
SEO Rankings
▾
Staff only
Staff only · Phase 2
★ "All locations — rollup" is staff-only Staff only
5.1.R1
Keywords tracked
47
+3 new this period
Top 3 positions
8
+2 vs prior period
Top 10 positions
19
+4 vs prior period
Avg. position
14.2
Improved from 18.7
5.1.R1a
Position distribution
Top 3 (8)
4–10 (11)
11–20 (12)
21–50 (10)
51+ (6)
5.1.R1b
Top 10 keywords — 12-month trend
Current period
Previous period
5.1.R1c
Keyword rankings
All (47)
Improved (18)
Declined (5)
New (3)
| Keyword | Position | Change | Volume | Local Pack | 90-day trend |
|---|---|---|---|---|---|
| liberty safe dealer denver | 1 | — | 720 | Yes | |
| safe store denver | 2 | +3 | 1,300 | Yes | |
| gun safe denver co | 3 | +1 | 880 | Yes | |
| home safe installation denver | 5 | +7 | 590 | No | |
| fireproof safe near me | 7 | +4 | 2,400 | Yes | |
| liberty safe showroom | 8 | +2 | 320 | No | |
| safe delivery and installation | 14 | +9 | 480 | No | |
| buy liberty safe colorado | 18 | −2 | 210 | No | |
| best gun safe 2026 | 34 | +11 | 6,600 | No | |
| safe repair denver | 42 | −5 | 110 | No |
Showing 10 of 47 keywords · Load all keywords
5.1.R2
Clicks
1,247
+18% vs prior period
Impressions
28,400
+12% vs prior period
Avg. CTR
4.4%
+0.6pp vs prior period
Avg. position
12.8
Improved from 15.1
5.1.R2a
Clicks & Impressions — 12-week trend
Clicks (left axis)
Impressions (right axis)
5.1.R2b
CTR by position bucket
Pos 1–3
4–10
11–20
21–50
51+
5.1.R2c
Top queries
| Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| liberty safe dealer denver | 187 | 2,400 | 7.8% | 1.2 |
| safe store near me denver | 134 | 3,100 | 4.3% | 4.7 |
| gun safe denver | 98 | 1,800 | 5.4% | 3.1 |
| fireproof safe denver co | 76 | 2,100 | 3.6% | 7.2 |
| liberty safe store colorado | 62 | 1,400 | 4.4% | 5.8 |
8 more queries · Show all
5.1.R2d
Top pages
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| /safes-for-sale | 312 | 8,200 | 3.8% | 8.4 |
| / (homepage) | 287 | 5,100 | 5.6% | 4.2 |
| /gun-safes | 198 | 4,400 | 4.5% | 6.1 |
| /safe-installation | 142 | 3,800 | 3.7% | 9.3 |
| /contact | 108 | 2,900 | 3.7% | 11.2 |
3 more pages · Show all
5.1.R2e
Device breakdown
Desktop 62%
Mobile 34%
Tablet 4%
Country breakdown
US 97%
Canada 2%
Other 1%
5.1.R3
Sessions
3,847
+22% vs prior period
Users
2,914
+19% vs prior period
Avg. engagement
2m 14s
+12s vs prior period
Bounce rate
38.2%
−4.1pp vs prior (↓ better)
5.1.R3a
Sessions — 90-day trend
Current period
Previous period
5.1.R3b
Traffic channels
Organic Search 48%
Direct 24%
Referral 12%
Paid Search 9%
Social 5%
Email 2%
5.1.R3c
Top pages by pageviews
| Page | Pageviews | Avg. time | Bounce |
|---|---|---|---|
| / (homepage) | 1,284 | 1:42 | 32% |
| /safes-for-sale | 876 | 3:14 | 24% |
| /gun-safes | 543 | 2:48 | 28% |
| /contact | 321 | 0:52 | 18% |
| /about | 198 | 1:34 | 42% |
| /safe-installation | 167 | 2:21 | 31% |
5.1.R3d
New vs. returning users
2,187 New (75%)
727 Returning (25%)
5.1.R4
Search impressions
12,400
+31% vs prior period
Map impressions
8,700
+24% vs prior period
Website clicks
487
+18% vs prior period
Direction requests
142
+9% vs prior period
5.1.R4a
Impressions trend — search vs map
Search impressions
Map impressions
5.1.R4b
User actions after finding listing
5.1.R4c
Discovery vs. direct searches How new customers find you
9,200
Discovery searches (74%)
3,200
Direct searches (26%)
Discovery searches indicate how well your SEO attracts new customers.
5.1.R4d
Photo performance
234 photo views
6 photos uploaded → View Media tab
⚠ Businesses with 10+ photos get 2× more profile views. Add 4 more photos to reach this threshold.
5.1.R5
Total leads
67
+14% vs prior period
Phone calls
43
+8% vs prior period
Calls answered
38 (88%)
+3% answer rate
Avg. call duration
4:12
+0:34 vs prior period
5.1.R5a
Leads by source
Website form (28)
Phone call (23)
Chat/SMS (9)
Email (4)
Social (3)
5.1.R5b
Call volume — 12-week trend
Answered
Missed
5.1.R5c
Lead list
| Date | Name | Source | Type | Status | Assigned |
|---|---|---|---|---|---|
| Mar 27 | John Martinez | Website form | Safe consultation | New | Mike B. |
| Mar 26 | Sarah Kim | Phone call | Installation quote | Contacted | Mike B. |
| Mar 25 | Robert Chen | Chat/SMS | Pricing inquiry | Qualified | Mike B. |
| Mar 24 | — missed call | Missed call | — | Unresolved | — |
| Mar 23 | Lisa Park | Website form | Delivery question | Closed-Won | Mike B. |
5 more leads · Show all
5.1.R5d
Call logCall recordings via Twilio/GHL
| Date | Time | Caller | Duration | Outcome | Recording |
|---|---|---|---|---|---|
| Mar 27 | 2:14 PM | (303) 555-7821 | 6:42 | Answered — consultation | ▶ Play |
| Mar 26 | 11:30 AM | (720) 555-3344 | 3:18 | Answered — quote | ▶ Play |
| Mar 24 | 4:45 PM | (303) 555-9012 | 0:00 | Missed | — |
| Mar 22 | 10:08 AM | (720) 555-1187 | 8:14 | Answered — purchase intent | ▶ Play |
More calls · Show all
5.1.R5e
Pipeline funnel (GHL)Staff-configurable
New28
Contacted1864% conversion
Qualified1267% conversion
Proposal758% conversion
Closed-Won457% conversion
5.1.R6
Overall rating
4.6
Stable vs prior period
Total reviews
84
+7 this period
Response rate
91%
+5% vs prior period
New reviews
7
+2 vs prior period
5.1.R6a
5.1.R6b
Review volume — 12-month trend
5-star
4-star
3-star
1–2 star
5.1.R6c
Recent reviews
"Best safe dealer in Denver — huge selection and the staff really knows their product…"
Responded Mar 26
"Wait time was over 30 min on a slow day. Safe quality is great but staffing could improve…"
Respond in GHL →
"Staff was rude when I called to ask about a trade-in. Won't be returning…"
Respond in GHL →
"Great selection and very helpful team. My Liberty 30L arrived on time and looks incredible…"
Responded Mar 18
"Good prices, parking is a bit tight but otherwise a great experience…"
Responded Mar 16
5.1.R6d
Review sources
Google (4.6 ★)71
Facebook (4.8 ★)9
Yelp (3.5 ★)4
5.1.R7
Listings synced
52
Stable vs prior period
Accuracy score
94%
+2% vs prior period
Listings found
48 / 52
Active listings
Suppressed duplicates
3
−1 vs prior (fewer is better)
5.1.R7a
Listing accuracy by field
5.1.R7b
Listing coverage by directory
Google Business ProfileActive ✓
Bing PlacesActive ✓
Apple MapsActive ✓
FacebookActive ✓
YelpActive ✓
Yellow PagesActive ✓
FoursquarePending
MapQuestActive ✓
5.1.R7c
Full directory listing table
| Directory | Status | Name | Address | Phone | Last sync |
|---|---|---|---|---|---|
| Google Business Profile | Active | ✓ Match | ✓ Match | ✓ Match | Mar 28 |
| Bing Places | Active | ✓ Match | ✓ Match | ✓ Match | Mar 27 |
| Apple Maps | Active | ✓ Match | ✓ Match | ⚠ Mismatch → Fix | Mar 25 |
| Active | ✓ Match | ✓ Match | ✓ Match | Mar 28 | |
| Yelp | Active | ✓ Match | ✓ Match | ✓ Match | Mar 26 |
Showing 5 of 52 directories · View all
5.1.R7d
Duplicate suppression log3 duplicates suppressed
Preventing conflicting information in search results across 52 directories.
| Directory | Duplicate URL | Suppressed | Status |
|---|---|---|---|
| Google Business Profile | maps.google.com/…old-listing | Feb 12 | Suppressed ✓ |
| Yelp | yelp.com/biz/liberty-safe-co | Jan 28 | Suppressed ✓ |
| Yellow Pages | yellowpages.com/…denver-safe | Mar 14 | Pending |
5.1.ENT
When "All locations — rollup" is selected, KPIs aggregate across all locations, charts show program-level data, tables gain a "Location" column, and a Location Comparison ranking table appears at the top of each report. Staff and enterprise/agency views only.